The South House Story

Three brick house rooftops against a clear blue sky

Our mission

Our mission is simple: to create exceptional short-term rental homes that perform for owners and investors, and feel genuinely special for guests.

We combine design, pricing strategy and hands-on hosting to turn properties into high-performing assets. Every home is treated like a startup, not a hobby - with clear positioning, ongoing optimisation and a focus on what actually drives bookings.


We work with a small number of carefully selected homes across the Sussex Coast where location, design and execution come together.

Meet The Founder, Matthew

Two people in sunglasses taking a selfie by the ocean under a bright blue sky


 I started South House when I saw too many good homes underperforming.


I saw it with my girlfriend’s place, and after staying in hundreds of Airbnbs, it was obvious what guests respond to and how often that’s missed.


I’ve spent years as Head of Marketing and Sales in software and marketing agencies across the US, Canada and the UK, focused on getting people to convert.


Alongside that, I’ve always been obsessed with property. Buying, selling and designing homes.


South House sits at that intersection.


We take a commercial, data-led approach. Testing pricing, positioning and photos, and focusing on what actually drives bookings.


Full service, focused on performance.


If you want your property to perform, let’s talk.